This collaboration started the same way any great business starts; over a great meal and lots of wine!
Morgan and I met up for a group dinner with some friends in Santa Monica to catch up and have some laughs and things just clicked. She’s established an incredible brand that encourages women to feel strong, confident, and healthy along with giving them the tools to get there.
It’s always been so important to me for the supporters of it’sNOMB to really feel comfortable, confident, and beautiful in each piece that we add to our markets so syncing these concepts together just made sense to us.
We’re both two women that are building brands from the ground up, so our work ethics, expectations, and desire to create quality products were a match made in heaven. I’m really proud of this capsule that we put together and this is just a stepping stone for Morgan! I just know that she’s going to go on to create her own line that’s even bigger one day and I’m excited to be just a small part of her journey.
Q + A with Morgan Willett
What made you choose fitness as your brand?
I discovered how much working out benefitted my mental health and I wanted to share my love for fitness with all of my followers. Once I realized I could make such a positive impact by simply sharing my workouts… I was hooked. My goal is to help people understand that it’s not about how you look… but how you FEEL! The motto I live by is simple: Strong is sexy!!
I am passionate about helping people understand that working out isn’t a chore – it’s a privilege to move your body! I’m so blessed to have a platform where I can show people how to put the FUN back into fitness.
When did you first start thinking about putting your own clothes out there?
I’ve always wanted to do my own line of activewear but I wasn’t sure where to even start. It’s important to me for activewear and athleisure wear to be comfortable, durable, and most importantly AFFORDABLE. Nothing frustrates me more than when I see a pair of workout leggings… and they are $200?! After seeing the amazing quality and amazing prices ItsNOMB offered, I knew I wanted to collab with this brand. Plus… Us Texas Big Brother gals have to stick together! I knew Jessica would be the perfect partner to have onboard and she would really understand my vision with this line.
What does this capsule collection mean to you?
This collection represents everything I’m about. It’s the perfect combination of comfort, bold statement pieces, and girly touches & it’s not for just one woman… it’s for EVERY woman. This collection means so much to me because it’s my first ever activewear collab and it’s all got a little bit of MORGAN in each piece. I’m just so proud of how it came out! This collection means that hard work will always pay off and I think it shows in the quality of the clothes.
How do you want women to feel when they’re wearing your products?
My hope is that every woman can find something they love and feel strong, confident, and sexy in it! Whether you love a pink and sassy look or you prefer comfy neutrals… this capsule collection has something for everyone.
What’s your ultimate goal in life for yourself?
My goal is to simply make a positive impact in every single thing that I do. Whether that’s with my workouts, my business, my fashion videos, or this collection… I have been blessed to have the platform I do and I want to use it to empower women to feel their absolute best!
Where to find Morgan:
SHOP THE MORGAN EDIT